Rina Nathani – Founder & CEO Findurclass.com

My City Woman's story on Rina Nathani's entrepreneurial journey
Rina Nathani – Founder & CEO, Findurclass.com

About Findurclass.comlogo find ur class
Findurclass is a search and discovery platform that provides comprehensive information on extracurricular activities and hobby classes around your locality. In just a few clicks one can shortlist classes based on class type, location, age and price- and even book their slots for the same! The platform also provides user reviews and ratings along with video testimonials of classes in action. Its indeed the simplest, easiest and foolproof way of looking for a class!


About Rina Nathani

Rina is the founder and CEO of Findurclass.com.  An alumnus of Jamnalal Bajaj Institute of Management Studies, Mumbai, she has worked with prestigious  firms like KPMG  in her career spanning more than a decade.


How did you decide to start your venture

My City Woman-Rina Nathani founder of findurclass.com
A brochure of Kids Yoga Class Information

Rina was working as a Director with KPMG Advisory, New York and was sent on a secondment to India to help set up some of the firm’s offshoring practices in Gurgaon. That was the time she started looking for some extracurricular activities for her kids and yoga classes for herself and it turned out to be a painstaking, time-consuming and frustrating process. One had to rely on recommendations from neighbours and friends, visit  the classes to get more information and then enroll for them.  She quickly realized the information gap in the market and decided to jump off the corporate bandwagon to launch findurclass in 2013.


What are the key challenges you face in your job?

iLeap Academy Class in progress
iLeap Academy Class in progress – Such pictures and testimonials are also available on findurclass.com which helps parents take informed decisions when enrolling their kids

Rina says “Everyday is a new challenge, especially in a start-up environment.” As an entrepreneur, one has to manage all aspects , be it project management, operations, finance, human resources – in short, anything and everything that impacts your business.

Finding the right talent is also a big challenge.  It isn’t the  easiest of tasks to find somebody who displays the same amount of passion as you do towards your work and is willing to go the extra mile.


What keeps you going?

Being able to envision, create and innovate your product and then set out to see it materialise on the ground is the biggest motivator for Rina. She also adds that the mentors and people around her who support her in her decisions and efforts every day too drive her to do her best.

How do you see yourself evolve going forward?

According to Rina, being able to adapt and evolve is the key to survive in the market. The customer perception, market demand  and technology are few of the critical variables that rapidly keep changing – one needs to be nimble and adapt business practices to keep up with the pace.


From Calligraphy to glass painting, quilling to pottery classes, findurclass has something for everyone
From Calligraphy to glass painting, quilling to pottery classes, findurclass has something for everyone

What is one advice you have for anyone else wanting to start something on their own?

For entrepreneurs, Rina suggests that the start up ecosystem is just booming at the moment and is the correct time to go ahead and follow your passion.

She does add a caveat though – “DO NOT do it for wrong reasons like -“It looks glamorous!”  or “I have nothing else to do!” Unless it is your passion, you will not be able to persevere it for long, especially when the going gets tough. Your business is your baby and you have to devote all your energies to it  to make it work. Be ready to eat, sleep and live your business idea if you decide to take the plunge.




findurclass logoYou can reach findurclass at:

Website:            http://www.findurclass.com/

Facebook:         https://www.facebook.com/findurclass/

Twitter:              https://twitter.com/findurclass

Instagram:        https://www.instagram.com/findurclass/

Google+:             https://plus.google.com/111415797057278235669

Youtube: https://www.youtube.com/channel/UCl9QbpifrO-RYBkBs8Um4vw

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