4 Ways To Reach Newer Customers-My City Woman

4 Ways To Reach Newer Customers

Propel your business towards growth and reach out to new customers. We get you smart ways to improve your customer reach and bag new deals. Read here how!!!

Leverage social media

One has to admit that social media tools like Facebook and Twitter have opened doors to reach customers remarkably. If you are still thinking if you should go online, well the time is now. Use real images of your business and upload them on Facebook and Instagram. Create short videos of your product demos and upload them on Snapchat or YouTube. These tools also add to your business credibility and make it easier for people to find and know about you.

 

Do you have a marketing strategy?

Yes, no matter how great your product is, you do need one. Simply because there are a plethora of products and services (similar to yours) in the market that your product may not be able to reach the right customers. Formulate a strategy to market your great product. Look for tie-ups in terms of distribution and market reach. Think “How else can I reach more customers?” Work out the logistics, create a stir using social media, send out pamphlets to newer areas…have a plan!

 

Are you listed in business directories?

Being listed in business directories are a great way to reach potential customers. Enlist yourself with your local or regional directory to improve your chances of getting noticed with newer customers. Encourage your customers to provide their feedback and reviews on these directories about your product or service.

 

Forge strategic partnerships

One of the most lucrative ways to grow your business is to have tie-ups with related businesses to reach more customers. For instance, if you are a birthday planner, you could have a tie-up with a business that makes customized birthday decorations or even cakes. Another way around, if you are in the baking business and offer cakes, tie up with birthday planners and offer your service at a certain discount. This way customers get a package deal and you get a chance to increase your customer base too. Isn’t that a win-win on both ends?

Manmita Gupta

About Manmita Gupta I am the founding editor of www.mycitywoman.com. By profession I am a financial analyst with over 10 years of work experience with firms like JP Morgan, ICICI Prudential Life Insurance, and DE Shaw. Like a lot of women who face the dilemma of choosing between their careers or being a full-time mother, I chose the latter. About a year into the career break, I struggled with an apt avenue to "do" something on my own and manage my young kids well too. At the same time, I wished to make a difference in others life. My City Woman offers me exactly the opportunity that I was seeking.

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